Parade Design: Nature-Inspired Elegance

Jun 19, 2025
1 min read

Updated: 4 days ago

Parade Designs draws inspiration from the natural world to create engagement rings that are both elegant and expressive. Founded by Allen and William Pung, the brand’s philosophy centers on simplicity, natural beauty, and thoughtful craftsmanship.

Their collections feature delicate details like leaf motifs and flowing lines that enhance the center stone while maintaining a light, airy aesthetic. From vintage-inspired halos to sleek solitaires and unique bypass settings, Parade Design offers rings that appeal to couples looking for romantic, nature-infused elegance.

Parade’s handcrafted approach and focus on wearable beauty make their rings perfect for couples who want an engagement ring that reflects their individuality and connection to nature.

As Parade’s CEO, Allen Pung is a dedicated visionary, immersed in every aspect of the business from design to production. Allen’s personal touch reaches every piece of Parade produced jewelry, including hand selection of all gemstones for his innovative Reverie Collection.

William Pung, Vice President of Marketing, conceptualizes marketing strategies and is also intensely involved with product design and development. The creator of Parade’s Signature Lyria Crown, William works closely with the design and CAD teams to refine each style.

Parade’s award winning designs emanate from the combined strengths, determination and artistic sensibilities of the two brothers. Allen prefers sleek, clean lines and elegant styling, perfectly balancing William’s inclination for complex, adventurous designs that make harmonious use of negative space. Each style is elevated with constructive reviews and improving details, creating diverse designs that are extraordinarily beautiful. While constantly pushing for inventive designs, the Parade Design team produces outstanding jewelry with impeccable techniques and extraordinary materials.